The
Importance of Digital Marketing in Business
**Demographics
There were an estimated 2,405,518,376 internet users worldwide for mid-year 2012 (June 30,
2012), according to Internet World Stats. This represented about 34.3% of the population
worldwide and a 566.4% growth compared to 2000.
Why Digital marketing So important:
Digital
marketing enables manufacturers to advertise their products more directly and
conveniently to their target market. Use of the internet in marketing has been
proven to be one of the most effective marketing tools available due to its
ability to reach people from all over the world within a very short time. There
are two different approaches in digital marketing that people can opt to use
for their business. The first one is pull digital marketing which involves the
consumer looking for information on a product through the internet, usually via
various search engines. The other approach is push digital marketing which
involves the marketer sending emails and other campaigns to the consumer
containing information on their product or service offering. In order to
succeed in digital marketing the website content must be developed using the
search engine optimization skills such as the use keywords and inclusion of
links in the content
BENEFITS
OF DIGITAL MARKETING
Digital
Marketing gives manufacturers an effective way to communicate with consumers
regarding the various products and services they have on offer. This means that
consumers are able to get information on new product releases and updated
information quickly and easily.
Digital Marketing
can help businesses to expand and start operating globally but expanding their
customer base. This is made possible by utilization of the services of a
qualified digital agency that will design the website for the business and
develop a digital strategy. This strategy is aimed at getting targeted traffic
to the website and is enhanced by use of SMM and article work on the
website to advertise the products.
Digital
marketing offers an opportunity for you to market your business 24 hours a day,
7 days a week. This helps to ensure that potential customers can easily get
information on your company or your products, no matter what time they are
looking.
Despite
the few limitations that face digital marketing, it remains the most effective
way of passing information to more people all over the world. All businesses
that wish to grow their sales need to seriously consider using digital
marketing as a tool for making sales and generating leads
*Data Resource -Internet World Stats , October 2012
Sharathong@gmail.com
2 comments:
To advertise products and services, to reach more customers, etc. It has many benefits and this is essential for every business. This is useful post. Thanks.
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