Saturday, August 31, 2013


Is Email Marketing is Effective ?

If someone is saying Email marketing is dead! - It’s not!
Still it’s the most effective way to get direct responds from your client; it will build a responsive audience of clients or customers for your business. It’s the strongest form of content marketing approach; it’s powerful
It’s so powerful because it’s something which is attached so Much with your ‘INBOX’
Email marketing will moves the conversation about your business or information product to a more personal environment and you’re doing it with the” permission” that’s the difference.
ROI- that’s the most attractive part of it- it always pays for itself; and it’s very cost effective way of online marketing

According to recent marketing surveys:

·       7 out of 10 consumers claim to receive marketing messages alongside our personal emails on a daily basis.
·       75% of us make use of a coupon or discount we learned about from email.

·       Over half of us say that receiving special offers is the top reason for subscribing to an email list from a business.

Email subscribers-They are the lifeblood of the online business, and vital to a great content marketing campaign.
Bribe them
With Free E- books, high-visibility sign up forms, special reports,

*You need to find out what causes them to hand over their email address to complete strangers.

For a successful email campaign you should keep some points alive

Build trust before you pitch!
Irresistible email subject lines that can’t be ignored; call to action language; be conversational and relatable; Start every newsletter with a great auto responder.


Email is the preferred method of permission-based promotional messages by a wide margin

9 out of 10 of your clients or customers check their email daily, and if they are doing it from a mobile device it’s their No1 activity.

Email is still king: 100 billion emails are sent daily by businesses, and mobile users are growing exponentially.


 So don’t think It’s very Much alive; all you have to do is get writing!

by-sharathong@gmail.com

Bio:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft

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