The story Behind the Logo
Logo Is a thousand
words on one impression ;It’s identity It’s reorganization And it’s a creative
face of Your business . A logo should be- Simple -presentable –describable
–effective –memorable – scalable
Here is some of the logo’s and their story behind which
influenced us and keep influencing in
today ‘s online world
Google wanted to convey that it was as a search
provider first and foremost. It offered fast, comprehensive, and above all
trustworthy search results. It was innovative, algorithmically complex yet
incredibly simple to use. Furthermore, Google as a brand should repudiate all
things corporate, conventional or complacent," Ruth Kedar the designer
behind Google Logo wrote once Ruth was introduced
to Larry Page and Sergey Brin by a mutual friend at Stanford after they had
previously admired her work and thus decided to hire her
There were several
meetings between her and the (now) Mountain View based company's founders, each
reconciling the vision and the expression that lead to the final design.
They decided on the design we still see on the homepage because it hit several of the main points that the (now) multi-billionaire duo set ahead of her. Most of all, it was playful and its simplicity swayed them, no effort was needed for reading it and the colors "evoke memories of child play, but deftly stray from the color wheel strictures so as to hint to the inherent element of serendipity creeping into any search results page and the irreverence and boldness of the "I am feeling lucky" link." The shading was well thought of, giving the letters both weight and lightness: "It is solid but there is also an ethereal quality to it,"
They decided on the design we still see on the homepage because it hit several of the main points that the (now) multi-billionaire duo set ahead of her. Most of all, it was playful and its simplicity swayed them, no effort was needed for reading it and the colors "evoke memories of child play, but deftly stray from the color wheel strictures so as to hint to the inherent element of serendipity creeping into any search results page and the irreverence and boldness of the "I am feeling lucky" link." The shading was well thought of, giving the letters both weight and lightness: "It is solid but there is also an ethereal quality to it,"
As Ruth
said “Google has evolved and grown beyond our wildest imagination - who knew
that it would become one of the most ubiquitous and recognized brands worldwide
and that Google would be a noun and a verb?"
By the way, how many of you have noticed that the two "O"s in Google are slightly tilted to the left?
By the way, how many of you have noticed that the two "O"s in Google are slightly tilted to the left?
Facebook is one of the top five social
networks. Facebook possesses great success in the social
networking services and has grown immensely in a short period of time. The
website has more than eight million users in the US and it has expanded itself
further to many other countries of the world.
DESIGN
ELEMENTS OF FACEBOOK LOGO
Since
its inception, Facebook has not made drastic modifications to its
logo, except for changing the shade and resolution of the
logo. Facebook has successfully held the same brand image and
nonpareil recognition for providing people with the ability to share
and connect with the world.
Shape
of the Facebook Logo:
The Facebook
logo is rectangular in shape with the network’s name enclosed within it.
Color
of the Facebook Logo:
The Facebook
logo comprises of a blue background and white font. The color of the logo
signifies zeal and passion of the youth that formed this network.
Font of
the Facebook Logo:
The
font used in the Facebook logo features the company name in
lowercase. The simplicity of the font wonderfully manages to capture the
attention of the viewers.
Yahoo! Inc. is a leading internet services company,
providing an array of products and services including a web portal and search
engine, the Yahoo! Directory, Yahoo! Mail and Yahoo! News. The company was
co-founded by two Stanford University graduates Jerry Yang and David Filo in
January, 1994, and later incorporated on March 2, 1995.
Yahoo!
hired an interactive agency named Organic, Inc. to redesign their logo in 1995.
Chief designer Kevin Farnham at Organic Inc. created the logo that we see
today. The Yahoo! logo is one of the most popular corporate logos and the
typeface stems from a T.26 font titled Able.
INTERESTING
FACTS ABOUT YAHOO LOGO:
YAHOO!
is not an interjection but an acronym for “Yet Another Hierarchical Officious
Oracle.”
Click
on the logo’s exclamation mark at Yahoo! home page and you’ll hear the
company’s trademark yodel. It was made famous by country & western music
star Wylie Gustafson of Wylie & the Wild West.
The
world’s second most popular web engine started out as “Jerry and David’s Guide
to the World Wide Web.”
The
alternate version of the Yahoo! logo’s color is purple.
The
previous logo – called as the “Jumping Y Guy” – featured a blue circle
representing the Earth with a yellow Y-shaped stick figure leaping from the
Earth backed by a purple shadow.
.jpg)
YouTube is one
of the most popular online websites that hosts videos posted by its users.
Three former PayPal employees founded YouTube in February 2005 in San Bruno,
California. Chad Hurley was a designer whereas Steve Chen and Jawed Karim were
engineers at PayPal. The first ever video to be uploaded was titled “Me at the
Zoo”. The popularity of the website spread like bushfire and attracted heavy
investments from giants like Time Warner and Sequoia Capital.
Within
a year of its foundation, YouTube was bought by Google Inc. for $1.65 billion.
The company is based in San Bruno, California, and now operates as a subsidiary
of the search-engine giant. The most popular video-sharing website uses Adobe
Flash Video technology to display a wide variety of user-generated content,
that ranges from movie trailers, TV clips, and music videos, as well as amateur
content such as video logs and short films. According to reports, more than 4.7
billion videos were watched daily on the website in 2013
YouTube’s
biggest attraction is the free service it offers to its users who can upload,
share and view videos. Most of the videos found on the website are homemade.
The videos are streamed online enabling the viewer to watch it instantly.
DESIGN
ELEMENTS OF THE YOUTUBE LOGO
The
YouTube logo is immensely popular on the Internet and one of the most widely
recognized logos among web users. The logo has become an icon of video
broadcasting, ensuring users the best online experience by either sharing,
uploading or viewing millions of videos.
Shape
of the YouTube Logo:
The
YouTube logo can be divided into two features. The first feature sees ‘You’
written in black whereas ‘Tube’ is bounded by a red rounded rectangle
distinguishing it from the first one. The company’s slogan “Broadcast
Yourself”, can be seen beneath the two logo features.
By sharathong@gmail.com
Bio:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft
Bio:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft
No comments:
Post a Comment