How to Solve Business Challenges Using Social Media

We know the advantages of social media marketing as a marketing tool but it’s a very good tool for solving your business challenges; Social media channels are communication channels, which can be used to solve business, marketing and communication challenges here is some of them

• ·         Customer Support & service
• ·         Reputation management
• ·         SEO
• ·         Lead generation and sales
• ·         Communication And out reach

Customer Support & service

                                                          As more and more

time is spent by consumers online, and that time is increasingly dominated

by social media usage, organisations need to incorporate social media into

their marketing strategies so here social media can be used as a extra channel for your customer service  where issues can be solved immediately AND MORE EFFECTLEVELY ; Even businesses which use social media channels such as Facebook for customer support can see other community members providing support to each other!

Reputation management

Everything is a quick search away! it is positive or negative  doesn’t matter  ORM (online reputation management ) is key factor in your business success so everyone care about how their brand appears on  a search and wisely using it can make your brand stand out

SEO

Social media plays an important role in SEO. Social media provide additional assets that can be optimized so that a brand may “own” the results page for searches for their brand.

Communication and Outreach

As a two way communication channel for your brand social media is a very good Communication channel ;Just as consumers can communicate with each other, and send messages to businesses and brands, so businesses and brands can use this medium to communicate with and reach out to the public. Increasingly, social media is becoming a highly effective public communications tool.

Lead generation and sales

Social communities can also be lead generation or sales generation assets. Within Facebook, for example, applications on brand pages can allow for eCommerce or lead generation within the Facebook environment.

By sharathong@gmail.com

BIO:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft

sarath surendran