The Importance of Digital Marketing in Business

The Importance of Digital Marketing  in Business

**Demographics

There were an estimated 2,405,518,376 internet users worldwide for mid-year 2012 (June 30,

2012), according to Internet World Stats. This represented about 34.3% of the population

worldwide and a 566.4% growth compared to 2000.

Why Digital marketing So important:

Digital marketing enables manufacturers to advertise their products more directly and conveniently to their target market. Use of the internet in marketing has been proven to be one of the most effective marketing tools available due to its ability to reach people from all over the world within a very short time. There are two different approaches in digital marketing that people can opt to use for their business. The first one is pull digital marketing which involves the consumer looking for information on a product through the internet, usually via various search engines. The other approach is push digital marketing which involves the marketer sending emails and other campaigns to the consumer containing information on their product or service offering. In order to succeed in digital marketing the website content must be developed using the search engine optimization skills such as the use keywords and inclusion of links in the content

BENEFITS OF DIGITAL MARKETING

Digital Marketing gives manufacturers an effective way to communicate with consumers regarding the various products and services they have on offer. This means that consumers are able to get information on new product releases and updated information quickly and easily.

Digital Marketing can help businesses to expand and start operating globally but expanding their customer base. This is made possible by utilization of the services of a qualified digital agency that will design the website for the business and develop a digital strategy. This strategy is aimed at getting targeted traffic to the website and is enhanced by use of  SMM and article work on the website to advertise the products.

Digital marketing offers an opportunity for you to market your business 24 hours a day, 7 days a week. This helps to ensure that potential customers can easily get information on your company or your products, no matter what time they are looking.

Despite the few limitations that face digital marketing, it remains the most effective way of passing information to more people all over the world. All businesses that wish to grow their sales need to seriously consider using digital marketing as a tool for making sales and generating leads

*Data Resource -Internet World Stats , October 2012

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