If they disappear…….?

So many don’t want to live in a world without them; so many will cry ;so many will be disturbed; so many will suicide    owww can’t imagine it if the social networking sites  disappearing one day from the digital world

                                           Got A BACKUP PLAN…?

With 900 million people around the world logging into Facebook on a regular basis, you might be inclined to think the social networking site will be around forever.

However, Eric Jackson, the founder of investment firm Ironfire Capital, begs to differ. Speaking on CNBC’s business show Squawk on the Street on Monday, Jackson said he believes Facebook will have “disappeared” by 2020.

“In five to eight years they are going to disappear in the way that Yahoo has disappeared. Yahoo is still making money, it’s still profitable, still has 13,000 employees working for it, but it’s 10 percent of the value that it was at the height of 2000. For all intents and purposes, it’s disappeared,” Jackson said on the show.

Back Up PLAN

Pinterest

PinBackUp: A new up and coming tool that promises to “create backup of your Pinterest Pins in seconds!”.  It’s not fully open to the public yet but you can sign up to be notified when it does.

Pin4Ever: Pin4Ever is a web browser designed to work with Pinterest and offers both free and paid accounts.

PinDown: Added to CNET as of Dec. 1, 2012, PinDown allows you to download many pictures at once from Pinterest.com. This allows you to backup your collection of Pins or download some of them and use for presentation, email, etc. For only $.99 from iTunes it seems like a great tool to try!

Facebook

ArchiveFacebook: A Firefox add-on that allows you to save content from your Facebook account — including photos, messages, activity stream, friends list, notes, events and groups — directly to your hard drive.

SOS Online Backup: Free to backup your friends data, photos, contact information, and status updates for up to 5 GB. Access them at any time and anywhere and even download a copy when you’re offline.

Facebook.com: The official way to download an archived copy of your personal Facebook profile. Log into Facebook.com/Settings and click on the link “Download a copy” of your Facebook data. Facebook will e-mail you the archived copy of your profile data when it is ready.

Instagram

Instaport: A simple and Free way to export all your Instagram photos to other social services or hard drive.

Copygram: Allows you to easily download all your Instagram photos into one .zip file for free.

Google Services (G+, YouTube, Picasa, Drive, Contacts, Etc.)

Google Takeout: The official way from Google to download an archived log of your data from its major services.

Backup Tube for YouTube: Lets you backup all videos in a YouTube channel by providing the ID of the user you wish to backup.

YouTube BackUp:  Currently in Beta, this free tool backs up your Youtube Favorites, Playlists, Subscriptions and other videos.

WordPress Website and Blog

WordPress Backups: The official documentation from WordPress outlining how to backup your WordPress database. If you are not a techie this might not be the best solution. But don’t fear, the options listed below will should help!

BackupWordPress Plugin: Rated 4.2/5 stars, this plugin backups your WordPress site and blog, allows for scheduling and e-mailing you the files. Very cool, indeed.

WordPress Backup to WordPress: Rated 3.9/5 stars, this plugin backups your WordPress site to your DropBox account on a regular basis. Note: You’ll need a DropBox account with enough storage space. For more details on DropBox visit their pricing page.

Twitter

BackupMyTweets: A service that provides daily tweet backups and allows you to view all of your tweets on one web page, or download in HTML, XML or JSON.

TweetBackup: A tool to export and backup your tweets and friends list.

LinkedIn

Linkedin.com: Other than Socialware Sync and SocialSafe, two paid social media backup tools, the official way to backup your LinkedIn profile, business page, and contacts is doing a manual backup through the site itself. Read this handy guide on how to backup your LinkedIn account manually.

Paid All-In-One Social Media Backup Tools

Backupify: Automatic, secure backup of your data on sites including Twitter, Facebook, WordPress, Delicious, Flickr, Google Docs and others using Amazon S3.

Socialware Sync: A social archive for Facebook, Twitter and LinkedIn that includes search capability and activity statistics.

SocialSafe: A tool to backup your Facebook, Facebook Business Pages, Twitter, Instagram, LinkedIn, Google+ and Viadeo accounts. Download the 60 day free trial to test it out but be careful to purchase the correct license package as 1 account = 1 license.

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Im sharing some contents from

Courtesy& Thanks to:

Thanks to Read more: http://www.digitaltrends.com/mobile/farewell-to-facebook-social-network-giant-will-disappear-in-the-next-eight-years-says-analyst/#ixzz2lFtbrQpO

http://socialwebnerd.com/blog/20-tools-to-backup-your-social-media-content/

Return Of Investment (ROI) in Social media marketing

The key to the success of any website or online campaign is that it is designed

with clearly defined objectives in mind. These will be used to measure the

success of the website or campaign, and are crucial to maintaining focus within

online activities you have to use various kind of analytical tools to check your marketing performance .like google analytics and various free and paid services are available now  

In order to track the performance of your efforts, you need to have an analytics program in place. Marketing analytics tie to your CRM solution and reveal astonishing data not only on traffic and leads, but also on new customers acquired from various channels and campaigns.

To get  a good report you need to monitor several key factors.

Traffic-

Overall, how many people are coming to your website? Look

into what channel drove the most and least visits.

Leads-

How much of this traffic are you converting into leads and potential customers? This number should be constantly growing to ensure a steady flow of revenue.

Customers-

You should always be mapping your campaigns and channels

to customer acquisition. How many sales did you close this

month?

Traffic, Leads and Sales by Keywords

you need to know which keywords are drawing in the most visitors to your

site. This is actually data that Google Analytics can provide you with easily. However, you should

go deeper than that. Which keywords brought in the most sales?

Customer Acquisition Cost

How much are you investing to draw in each new customer? If you rely primarily on outbound Marketing methods, like trade shows and direct mail, your cost per customer is probably pretty high.

Effectiveness by Chanel

What promotional channels or referring sources are sending you the most traffic?

Tracking, analysing and optimising is vital to the success of any marketing

efforts, and even more so to digital marketing efforts. digital marketing allows

for easy and fast tracking, and the ability to optimise frequently.

ROI = (return – investment) / investment %.

This means that if you increase your return while keeping your investment the same, then you increase your ROI. This is good. If you decrease your return while keeping your investment the same, then the ROI goes down. That’s bad. A high ROI is better than a low ROI.

 Because the ROI formula uses only two inputs – the return and the investment – the ROI formula is an easy way to measure and compare marketing campaigns.

By sharathong@gmail.com

BIO:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft

How to Solve Business Challenges Using Social Media

We know the advantages of social media marketing as a marketing tool but it’s a very good tool for solving your business challenges; Social media channels are communication channels, which can be used to solve business, marketing and communication challenges here is some of them

• ·         Customer Support & service
• ·         Reputation management
• ·         SEO
• ·         Lead generation and sales
• ·         Communication And out reach

Customer Support & service

                                                          As more and more

time is spent by consumers online, and that time is increasingly dominated

by social media usage, organisations need to incorporate social media into

their marketing strategies so here social media can be used as a extra channel for your customer service  where issues can be solved immediately AND MORE EFFECTLEVELY ; Even businesses which use social media channels such as Facebook for customer support can see other community members providing support to each other!

Reputation management

Everything is a quick search away! it is positive or negative  doesn’t matter  ORM (online reputation management ) is key factor in your business success so everyone care about how their brand appears on  a search and wisely using it can make your brand stand out

SEO

Social media plays an important role in SEO. Social media provide additional assets that can be optimized so that a brand may “own” the results page for searches for their brand.

Communication and Outreach

As a two way communication channel for your brand social media is a very good Communication channel ;Just as consumers can communicate with each other, and send messages to businesses and brands, so businesses and brands can use this medium to communicate with and reach out to the public. Increasingly, social media is becoming a highly effective public communications tool.

Lead generation and sales

Social communities can also be lead generation or sales generation assets. Within Facebook, for example, applications on brand pages can allow for eCommerce or lead generation within the Facebook environment.

By sharathong@gmail.com

BIO:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft

sarath surendran

The story Behind the Logo

Logo Is  a thousand words on one impression ;It’s identity It’s reorganization And it’s a creative face of Your business . A logo should be- Simple -presentable –describable –effective –memorable – scalable

Here is some of the logo’s and their story behind which influenced us and keep influencing in  today ‘s online world

Google wanted to convey that it was as a search provider first and foremost. It offered fast, comprehensive, and above all trustworthy search results. It was innovative, algorithmically complex yet incredibly simple to use. Furthermore, Google as a brand should repudiate all things corporate, conventional or complacent," Ruth Kedar the designer behind Google Logo wrote once  Ruth was introduced to Larry Page and Sergey Brin by a mutual friend at Stanford after they had previously admired her work and thus decided to hire her

There were several meetings between her and the (now) Mountain View based company's founders, each reconciling the vision and the expression that lead to the final design.

They decided on the design we still see on the homepage because it hit several of the main points that the (now) multi-billionaire duo set ahead of her. Most of all, it was playful and its simplicity swayed them, no effort was needed for reading it and the colors "evoke memories of child play, but deftly stray from the color wheel strictures so as to hint to the inherent element of serendipity creeping into any search results page and the irreverence and boldness of the "I am feeling lucky" link." The shading was well thought of, giving the letters both weight and lightness: "It is solid but there is also an ethereal quality to it,"

As Ruth said “Google has evolved and grown beyond our wildest imagination - who knew that it would become one of the most ubiquitous and recognized brands worldwide and that Google would be a noun and a verb?"

By the way, how many of you have noticed that the two "O"s in Google are slightly tilted to the left?

                                                             

Facebook  is one of the top five social networks. Facebook possesses great success in the social networking services and has grown immensely in a short period of time. The website has more than eight million users in the US and it has expanded itself further to many other countries of the world.

DESIGN ELEMENTS OF FACEBOOK LOGO

Since its inception, Facebook has not made drastic modifications to its logo, except for changing the shade and resolution of the logo. Facebook has successfully held the same brand image and nonpareil recognition for providing people with the ability to share and connect with the world.

Shape of the Facebook Logo:

The Facebook logo is rectangular in shape with the network’s name enclosed within it.

Color of the Facebook Logo:

The Facebook logo comprises of a blue background and white font. The color of the logo signifies zeal and passion of the youth that formed this network.

Font of the Facebook Logo:

The font used in the Facebook logo features the company name in lowercase. The simplicity of the font wonderfully manages to capture the attention of the viewers.

                                                                 

                                                                    

Yahoo! Inc. is a leading internet services company, providing an array of products and services including a web portal and search engine, the Yahoo! Directory, Yahoo! Mail and Yahoo! News. The company was co-founded by two Stanford University graduates Jerry Yang and David Filo in January, 1994, and later incorporated on March 2, 1995.

Yahoo! hired an interactive agency named Organic, Inc. to redesign their logo in 1995. Chief designer Kevin Farnham at Organic Inc. created the logo that we see today. The Yahoo! logo is one of the most popular corporate logos and the typeface stems from a T.26 font titled Able.

INTERESTING FACTS ABOUT YAHOO LOGO:

YAHOO! is not an interjection but an acronym for “Yet Another Hierarchical Officious Oracle.”

Click on the logo’s exclamation mark at Yahoo! home page and you’ll hear the company’s trademark yodel. It was made famous by country & western music star Wylie Gustafson of Wylie & the Wild West.

The world’s second most popular web engine started out as “Jerry and David’s Guide to the World Wide Web.”

The alternate version of the Yahoo! logo’s color is purple.

The previous logo – called as the “Jumping Y Guy” – featured a blue circle representing the Earth with a yellow Y-shaped stick figure leaping from the Earth backed by a purple shadow.

                                                           

YouTube is one of the most popular online websites that hosts videos posted by its users. Three former PayPal employees founded YouTube in February 2005 in San Bruno, California. Chad Hurley was a designer whereas Steve Chen and Jawed Karim were engineers at PayPal. The first ever video to be uploaded was titled “Me at the Zoo”. The popularity of the website spread like bushfire and attracted heavy investments from giants like Time Warner and Sequoia Capital.

Within a year of its foundation, YouTube was bought by Google Inc. for $1.65 billion. The company is based in San Bruno, California, and now operates as a subsidiary of the search-engine giant. The most popular video-sharing website uses Adobe Flash Video technology to display a wide variety of user-generated content, that ranges from movie trailers, TV clips, and music videos, as well as amateur content such as video logs and short films. According to reports, more than 4.7 billion videos were watched daily on the website in 2013

YouTube’s biggest attraction is the free service it offers to its users who can upload, share and view videos. Most of the videos found on the website are homemade. The videos are streamed online enabling the viewer to watch it instantly.

DESIGN ELEMENTS OF THE YOUTUBE LOGO

The YouTube logo is immensely popular on the Internet and one of the most widely recognized logos among web users. The logo has become an icon of video broadcasting, ensuring users the best online experience by either sharing, uploading or viewing millions of videos.

Shape of the YouTube Logo:

The YouTube logo can be divided into two features. The first feature sees ‘You’ written in black whereas ‘Tube’ is bounded by a red rounded rectangle distinguishing it from the first one. The company’s slogan “Broadcast Yourself”, can be seen beneath the two logo features.

By sharathong@gmail.com
Bio:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft

Is Email Marketing is Effective ?

If someone is saying Email marketing is dead! - It’s not!

Still it’s the most effective way to get direct responds from your client; it will build a responsive audience of clients or customers for your business. It’s the strongest form of content marketing approach; it’s powerful

It’s so powerful because it’s something which is attached so Much with your ‘INBOX’

Email marketing will moves the conversation about your business or information product to a more personal environment and you’re doing it with the” permission” that’s the difference.

ROI- that’s the most attractive part of it- it always pays for itself; and it’s very cost effective way of online marketing

According to recent marketing surveys:

·       7 out of 10 consumers claim to receive marketing messages alongside our personal emails on a daily basis.

·       75% of us make use of a coupon or discount we learned about from email.

·       Over half of us say that receiving special offers is the top reason for subscribing to an email list from a business.

Email subscribers-They are the lifeblood of the online business, and vital to a great content marketing campaign.

Bribe them

With Free E- books, high-visibility sign up forms, special reports,

*You need to find out what causes them to hand over their email address to complete strangers.

For a successful email campaign you should keep some points alive

Build trust before you pitch!

Irresistible email subject lines that can’t be ignored; call to action language; be conversational and relatable; Start every newsletter with a great auto responder.

Email is the preferred method of permission-based promotional messages by a wide margin

9 out of 10 of your clients or customers check their email daily, and if they are doing it from a mobile device it’s their No1 activity.

Email is still king: 100 billion emails are sent daily by businesses, and mobile users are growing exponentially.

 So don’t think It’s very Much alive; all you have to do is get writing!

by-sharathong@gmail.com

Bio:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft

Why Google is so popular?

How many of us have a day without Google O my God it’s a question?

Google is the most friendly search engine I have ever seen yes sure I can call him a friend too

Because ‘He’ never disappoints me Never; and after all a friend in need is a friend indeed right

Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from. Google is fine-tuning their search algorithm to accommodate an accurate Author Rank score — which is a radically different way to identify great content out of the clutter. In simple words “Google with its well tuned algorithm provides you with well refined Result for your search” 

Google Recently announced that the voice recognition tools in Google Now will be added to Google Search. These kinds of searches have been available for a while now in Google Search only as typed queries for people participating in the field test. But this is the first time Google's voice search will be able to recognize this sort of typed query and voice query by default. Yes with Voice search -Ask questions out loud and get answers spoken back good!

And with the new Google knowledge Graph -Google can understand the difference, helping you more precisely express what you mean as you enter your search.

While growing fast Google is nourishing knowledge of our life with quality content

‘Google continues to dominate the worldwide search market, with its sites accounting for over

66% of searches

With 900000000 -Estimated unique monthly Visitors ‘

By –Sharathong@gmail.com

Facebook  V/s Google +

Recent research reports says that  Google‘s strategy is working in terms of getting users engaged in its social networks. The report estimates Facebook‘s active users in mid 2013 at 693 million, compared to 350 million for Google+& YouTube with  280 million .Its a fact that facebook’s Active user’s accounts are more active than G+’s

While Google is compared to Facebook’s new Graph Search. Its data indicate a marked decline in the percent of Facebook users who are actively sharing information about their daily lives—a significant source of data for Graph Search.

Facebook is only aggregating what exists in the Facebook eco-system or what consumers have opted into share.

The reason for Google + increasing popularity as per the research is the way that people are being made aware of its value in a business context. Google has added pop-up labels that help to identify people in your company as you post updates, for example. But, beyond these mechanical features, Google has promised that Google+ profiles will factor more in search rankings over time, so more and more people are beginning to pay attention and at least fill out their profiles and link them to their content so as not to miss out. Google has wired together all of its products and used those interconnections to boost “active usage,” is indeed relevant, because it indicates the density of data it can collect about its users

By sharathong@gmail.com
Bio:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft

Steps for solid foundation for your profile to get noticed in LinkedIn network

“225 million members in over 200 countries& territories

Two new members per second

World’s largest professional network”

Yes I ‘m talking about LinkedIn

A network which have 64% members are located outside US 50+of those are in Europe

So if you miss the presence in LinkedIn undoubtedly missing valuable opportunities to connect and grow your business.

Here are few steps for solid foundation for your profile to get noticed in LinkedIn network

·        A complete profile- with professional picture good summery and experience history  and skills

·        Recommendations – it’s a fine way to get noticed

·        Make your profile public and visible

·        Use wisely the keywords in your profile- the optimization will help your profile to get found by new great contacts

·        Use LinkedIn applications-slid share, Reading List by Amazon , My Travel& events, word press or Blog link

·        Use your Email Address data skill fully - Upload your contacts from Outlook, webmail like Hotmail,Gmail, Yahoo, AOL, or other address books. You can do this via the “Add Connections” tab.

·        Browse the Networks of Your immediate Network Follow Your Network’s Updates and Your Contacts’ interactions

·        Join Groups: That Your Target market joins this will give you a genuine opportunity to interact with individuals of those groups and will help you increase your visibility. People will start to contact you.

By: sharathong@gmail.com

Bio:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft