Is Email Marketing is Effective ?

If someone is saying Email marketing is dead! - It’s not!

Still it’s the most effective way to get direct responds from your client; it will build a responsive audience of clients or customers for your business. It’s the strongest form of content marketing approach; it’s powerful

It’s so powerful because it’s something which is attached so Much with your ‘INBOX’

Email marketing will moves the conversation about your business or information product to a more personal environment and you’re doing it with the” permission” that’s the difference.

ROI- that’s the most attractive part of it- it always pays for itself; and it’s very cost effective way of online marketing

According to recent marketing surveys:

·       7 out of 10 consumers claim to receive marketing messages alongside our personal emails on a daily basis.

·       75% of us make use of a coupon or discount we learned about from email.

·       Over half of us say that receiving special offers is the top reason for subscribing to an email list from a business.

Email subscribers-They are the lifeblood of the online business, and vital to a great content marketing campaign.

Bribe them

With Free E- books, high-visibility sign up forms, special reports,

*You need to find out what causes them to hand over their email address to complete strangers.

For a successful email campaign you should keep some points alive

Build trust before you pitch!

Irresistible email subject lines that can’t be ignored; call to action language; be conversational and relatable; Start every newsletter with a great auto responder.

Email is the preferred method of permission-based promotional messages by a wide margin

9 out of 10 of your clients or customers check their email daily, and if they are doing it from a mobile device it’s their No1 activity.

Email is still king: 100 billion emails are sent daily by businesses, and mobile users are growing exponentially.

 So don’t think It’s very Much alive; all you have to do is get writing!

by-sharathong@gmail.com

Bio:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft

Why Google is so popular?

How many of us have a day without Google O my God it’s a question?

Google is the most friendly search engine I have ever seen yes sure I can call him a friend too

Because ‘He’ never disappoints me Never; and after all a friend in need is a friend indeed right

Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from. Google is fine-tuning their search algorithm to accommodate an accurate Author Rank score — which is a radically different way to identify great content out of the clutter. In simple words “Google with its well tuned algorithm provides you with well refined Result for your search” 

Google Recently announced that the voice recognition tools in Google Now will be added to Google Search. These kinds of searches have been available for a while now in Google Search only as typed queries for people participating in the field test. But this is the first time Google's voice search will be able to recognize this sort of typed query and voice query by default. Yes with Voice search -Ask questions out loud and get answers spoken back good!

And with the new Google knowledge Graph -Google can understand the difference, helping you more precisely express what you mean as you enter your search.

While growing fast Google is nourishing knowledge of our life with quality content

‘Google continues to dominate the worldwide search market, with its sites accounting for over

66% of searches

With 900000000 -Estimated unique monthly Visitors ‘

By –Sharathong@gmail.com

Facebook  V/s Google +

Recent research reports says that  Google‘s strategy is working in terms of getting users engaged in its social networks. The report estimates Facebook‘s active users in mid 2013 at 693 million, compared to 350 million for Google+& YouTube with  280 million .Its a fact that facebook’s Active user’s accounts are more active than G+’s

While Google is compared to Facebook’s new Graph Search. Its data indicate a marked decline in the percent of Facebook users who are actively sharing information about their daily lives—a significant source of data for Graph Search.

Facebook is only aggregating what exists in the Facebook eco-system or what consumers have opted into share.

The reason for Google + increasing popularity as per the research is the way that people are being made aware of its value in a business context. Google has added pop-up labels that help to identify people in your company as you post updates, for example. But, beyond these mechanical features, Google has promised that Google+ profiles will factor more in search rankings over time, so more and more people are beginning to pay attention and at least fill out their profiles and link them to their content so as not to miss out. Google has wired together all of its products and used those interconnections to boost “active usage,” is indeed relevant, because it indicates the density of data it can collect about its users

By sharathong@gmail.com
Bio:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft

Steps for solid foundation for your profile to get noticed in LinkedIn network

“225 million members in over 200 countries& territories

Two new members per second

World’s largest professional network”

Yes I ‘m talking about LinkedIn

A network which have 64% members are located outside US 50+of those are in Europe

So if you miss the presence in LinkedIn undoubtedly missing valuable opportunities to connect and grow your business.

Here are few steps for solid foundation for your profile to get noticed in LinkedIn network

·        A complete profile- with professional picture good summery and experience history  and skills

·        Recommendations – it’s a fine way to get noticed

·        Make your profile public and visible

·        Use wisely the keywords in your profile- the optimization will help your profile to get found by new great contacts

·        Use LinkedIn applications-slid share, Reading List by Amazon , My Travel& events, word press or Blog link

·        Use your Email Address data skill fully - Upload your contacts from Outlook, webmail like Hotmail,Gmail, Yahoo, AOL, or other address books. You can do this via the “Add Connections” tab.

·        Browse the Networks of Your immediate Network Follow Your Network’s Updates and Your Contacts’ interactions

·        Join Groups: That Your Target market joins this will give you a genuine opportunity to interact with individuals of those groups and will help you increase your visibility. People will start to contact you.

By: sharathong@gmail.com

Bio:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft

The Importance of Digital Marketing in Business

The Importance of Digital Marketing  in Business

**Demographics

There were an estimated 2,405,518,376 internet users worldwide for mid-year 2012 (June 30,

2012), according to Internet World Stats. This represented about 34.3% of the population

worldwide and a 566.4% growth compared to 2000.

Why Digital marketing So important:

Digital marketing enables manufacturers to advertise their products more directly and conveniently to their target market. Use of the internet in marketing has been proven to be one of the most effective marketing tools available due to its ability to reach people from all over the world within a very short time. There are two different approaches in digital marketing that people can opt to use for their business. The first one is pull digital marketing which involves the consumer looking for information on a product through the internet, usually via various search engines. The other approach is push digital marketing which involves the marketer sending emails and other campaigns to the consumer containing information on their product or service offering. In order to succeed in digital marketing the website content must be developed using the search engine optimization skills such as the use keywords and inclusion of links in the content

BENEFITS OF DIGITAL MARKETING

Digital Marketing gives manufacturers an effective way to communicate with consumers regarding the various products and services they have on offer. This means that consumers are able to get information on new product releases and updated information quickly and easily.

Digital Marketing can help businesses to expand and start operating globally but expanding their customer base. This is made possible by utilization of the services of a qualified digital agency that will design the website for the business and develop a digital strategy. This strategy is aimed at getting targeted traffic to the website and is enhanced by use of  SMM and article work on the website to advertise the products.

Digital marketing offers an opportunity for you to market your business 24 hours a day, 7 days a week. This helps to ensure that potential customers can easily get information on your company or your products, no matter what time they are looking.

Despite the few limitations that face digital marketing, it remains the most effective way of passing information to more people all over the world. All businesses that wish to grow their sales need to seriously consider using digital marketing as a tool for making sales and generating leads

*Data Resource -Internet World Stats , October 2012

 Sharathong@gmail.com