Monday, September 23, 2013

How to Solve Business Challenges Using Social Media



We know the advantages of social media marketing as a marketing tool but it’s a very good tool for solving your business challenges; Social media channels are communication channels, which can be used to solve business, marketing and communication challenges here is some of them

  • ·         Customer Support & service
  • ·         Reputation management
  • ·         SEO
  • ·         Lead generation and sales
  • ·         Communication And out reach



Customer Support & service

                                                          As more and more
time is spent by consumers online, and that time is increasingly dominated
by social media usage, organisations need to incorporate social media into
their marketing strategies so here social media can be used as a extra channel for your customer service  where issues can be solved immediately AND MORE EFFECTLEVELY ; Even businesses which use social media channels such as Facebook for customer support can see other community members providing support to each other!

Reputation management

Everything is a quick search away! it is positive or negative  doesn’t matter  ORM (online reputation management ) is key factor in your business success so everyone care about how their brand appears on  a search and wisely using it can make your brand stand out

SEO
Social media plays an important role in SEO. Social media provide additional assets that can be optimized so that a brand may “own” the results page for searches for their brand.

Communication and Outreach
As a two way communication channel for your brand social media is a very good Communication channel ;Just as consumers can communicate with each other, and send messages to businesses and brands, so businesses and brands can use this medium to communicate with and reach out to the public. Increasingly, social media is becoming a highly effective public communications tool.
Lead generation and sales
Social communities can also be lead generation or sales generation assets. Within Facebook, for example, applications on brand pages can allow for eCommerce or lead generation within the Facebook environment.

BIO:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft

sharath surendran
sarath surendran

Sunday, September 8, 2013

The story Behind the Logo





Logo Is  a thousand words on one impression ;It’s identity It’s reorganization And it’s a creative face of Your business . A logo should be- Simple -presentable –describable –effective –memorable – scalable
Here is some of the logo’s and their story behind which influenced us and keep influencing in  today ‘s online world



Google wanted to convey that it was as a search provider first and foremost. It offered fast, comprehensive, and above all trustworthy search results. It was innovative, algorithmically complex yet incredibly simple to use. Furthermore, Google as a brand should repudiate all things corporate, conventional or complacent," Ruth Kedar the designer behind Google Logo wrote once  Ruth was introduced to Larry Page and Sergey Brin by a mutual friend at Stanford after they had previously admired her work and thus decided to hire her
There were several meetings between her and the (now) Mountain View based company's founders, each reconciling the vision and the expression that lead to the final design.

They decided on the design we still see on the homepage because it hit several of the main points that the (now) multi-billionaire duo set ahead of her. Most of all, it was playful and its simplicity swayed them, no effort was needed for reading it and the colors "evoke memories of child play, but deftly stray from the color wheel strictures so as to hint to the inherent element of serendipity creeping into any search results page and the irreverence and boldness of the "I am feeling lucky" link." The shading was well thought of, giving the letters both weight and lightness: "It is solid but there is also an ethereal quality to it,"
As Ruth said “Google has evolved and grown beyond our wildest imagination - who knew that it would become one of the most ubiquitous and recognized brands worldwide and that Google would be a noun and a verb?"

By the way, how many of you have noticed that the two "O"s in Google are slightly tilted to the left?

                                                             



Facebook  is one of the top five social networks. Facebook possesses great success in the social networking services and has grown immensely in a short period of time. The website has more than eight million users in the US and it has expanded itself further to many other countries of the world.
DESIGN ELEMENTS OF FACEBOOK LOGO
Since its inception, Facebook has not made drastic modifications to its logo, except for changing the shade and resolution of the logo. Facebook has successfully held the same brand image and nonpareil recognition for providing people with the ability to share and connect with the world.
Shape of the Facebook Logo:
The Facebook logo is rectangular in shape with the network’s name enclosed within it.
Color of the Facebook Logo:
The Facebook logo comprises of a blue background and white font. The color of the logo signifies zeal and passion of the youth that formed this network.
Font of the Facebook Logo:
The font used in the Facebook logo features the company name in lowercase. The simplicity of the font wonderfully manages to capture the attention of the viewers.
                                                                 
                                                                    



Yahoo! Inc. is a leading internet services company, providing an array of products and services including a web portal and search engine, the Yahoo! Directory, Yahoo! Mail and Yahoo! News. The company was co-founded by two Stanford University graduates Jerry Yang and David Filo in January, 1994, and later incorporated on March 2, 1995.
Yahoo! hired an interactive agency named Organic, Inc. to redesign their logo in 1995. Chief designer Kevin Farnham at Organic Inc. created the logo that we see today. The Yahoo! logo is one of the most popular corporate logos and the typeface stems from a T.26 font titled Able.
INTERESTING FACTS ABOUT YAHOO LOGO:
YAHOO! is not an interjection but an acronym for “Yet Another Hierarchical Officious Oracle.”
Click on the logo’s exclamation mark at Yahoo! home page and you’ll hear the company’s trademark yodel. It was made famous by country & western music star Wylie Gustafson of Wylie & the Wild West.
The world’s second most popular web engine started out as “Jerry and David’s Guide to the World Wide Web.”
The alternate version of the Yahoo! logo’s color is purple.
The previous logo – called as the “Jumping Y Guy” – featured a blue circle representing the Earth with a yellow Y-shaped stick figure leaping from the Earth backed by a purple shadow.

                                                           


YouTube is one of the most popular online websites that hosts videos posted by its users. Three former PayPal employees founded YouTube in February 2005 in San Bruno, California. Chad Hurley was a designer whereas Steve Chen and Jawed Karim were engineers at PayPal. The first ever video to be uploaded was titled “Me at the Zoo”. The popularity of the website spread like bushfire and attracted heavy investments from giants like Time Warner and Sequoia Capital.
Within a year of its foundation, YouTube was bought by Google Inc. for $1.65 billion. The company is based in San Bruno, California, and now operates as a subsidiary of the search-engine giant. The most popular video-sharing website uses Adobe Flash Video technology to display a wide variety of user-generated content, that ranges from movie trailers, TV clips, and music videos, as well as amateur content such as video logs and short films. According to reports, more than 4.7 billion videos were watched daily on the website in 2013
YouTube’s biggest attraction is the free service it offers to its users who can upload, share and view videos. Most of the videos found on the website are homemade. The videos are streamed online enabling the viewer to watch it instantly.
DESIGN ELEMENTS OF THE YOUTUBE LOGO
The YouTube logo is immensely popular on the Internet and one of the most widely recognized logos among web users. The logo has become an icon of video broadcasting, ensuring users the best online experience by either sharing, uploading or viewing millions of videos.
Shape of the YouTube Logo:
The YouTube logo can be divided into two features. The first feature sees ‘You’ written in black whereas ‘Tube’ is bounded by a red rounded rectangle distinguishing it from the first one. The company’s slogan “Broadcast Yourself”, can be seen beneath the two logo features.


By sharathong@gmail.com
Bio:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft