Return Of Investment (ROI) in Social media marketing

The key to the success of any website or online campaign is that it is designed

with clearly defined objectives in mind. These will be used to measure the

success of the website or campaign, and are crucial to maintaining focus within

online activities you have to use various kind of analytical tools to check your marketing performance .like google analytics and various free and paid services are available now  

In order to track the performance of your efforts, you need to have an analytics program in place. Marketing analytics tie to your CRM solution and reveal astonishing data not only on traffic and leads, but also on new customers acquired from various channels and campaigns.

To get  a good report you need to monitor several key factors.

Traffic-

Overall, how many people are coming to your website? Look

into what channel drove the most and least visits.

Leads-

How much of this traffic are you converting into leads and potential customers? This number should be constantly growing to ensure a steady flow of revenue.

Customers-

You should always be mapping your campaigns and channels

to customer acquisition. How many sales did you close this

month?

Traffic, Leads and Sales by Keywords

you need to know which keywords are drawing in the most visitors to your

site. This is actually data that Google Analytics can provide you with easily. However, you should

go deeper than that. Which keywords brought in the most sales?

Customer Acquisition Cost

How much are you investing to draw in each new customer? If you rely primarily on outbound Marketing methods, like trade shows and direct mail, your cost per customer is probably pretty high.

Effectiveness by Chanel

What promotional channels or referring sources are sending you the most traffic?

Tracking, analysing and optimising is vital to the success of any marketing

efforts, and even more so to digital marketing efforts. digital marketing allows

for easy and fast tracking, and the ability to optimise frequently.

ROI = (return – investment) / investment %.

This means that if you increase your return while keeping your investment the same, then you increase your ROI. This is good. If you decrease your return while keeping your investment the same, then the ROI goes down. That’s bad. A high ROI is better than a low ROI.

 Because the ROI formula uses only two inputs – the return and the investment – the ROI formula is an easy way to measure and compare marketing campaigns.

By sharathong@gmail.com

BIO:Sharath has been working in Digital Marketing for the past 4 years, with extensive experience .As a BDM turned digital marketer; His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available. He Presently Working as Social media manger in Adcraft